New Delhi: Prime Minister Narendra Modi will on Friday deliver first radio address which will be broadcast on the state-owned All India Radio.
The initiative would help Modi connect directly with millions across the country who have no access to TV.
The programme titled 'Man ki Baat' will be aired at 11 am, and is likely to dominate the entire broadcasting space as audio and visuals are likely to be carried on all FM and community radio stations along with news and current affairs TV channels.
The public service broadcasters are planning to provide the audio feed and visuals free of cost to all private radio channels as well as news and current affairs channels which express interest in the footage.
A "recording point" has been set up at the PM's official residence - 7, Race Course Road. According to reports, the BJP-led government has spent approximately Rs 1-1.5 crore on newspaper advertisements for the campaign.
They said it is hoped the Prime Minister's 'Man ki Baat' programme should reach the maximum number of people in the country.
A senior official said that post recording of Modi's address, the All India Radio will prepare a transcript to be later translated in regional languages. The AIR would repeat the telecast in regional languages on its regional channels on the evening of October 3, the official said.
When contacted, AIR DG F Sheheryar said it was a "great encouragement" that the Prime Minister had chosen the public service broadcaster.
A senior Doordarshan official said they were considering options on how best to telecast the event.
Officials said people who are interested in conveying their thoughts, ideas or questions to Modi should do it through the MyGov website. The Prime Minister, they said, is expected to respond to some of the feedback received from people on the website.
(With PTI inputs)
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