23:19 HRS IST
Chennai, Apr 13 (PTI) BJP Prime Ministerial candidate Narendra Modi, who launched his electioneering in Tamil Nadu with a rally here today, sought to strike a chord with the state people, presenting himself in the traditional Tamil attire of dhoti and shirt.
Addressing the rally on the eve of Tamil new year, Modi, clad in a saffron coloured shirt and white dhoti, greeted the gathering with "vanakkam", the Tamil salutary, evoking thunderous applause.
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