18.03 Video playing of Turlington Burns running with the watch. "It is motivation," she says, "Not just for training, but for everyday things."
18.01 Cook has loaned an Apple Watch to one of the world's most famous supermodels - Christy Turlington Burns.
18.00 Each Monday, Apple Watch suggests a new daily Move goal based on your previous week’s activity. Also encourages you to move via haptic buzzing, a previously discussed feature. Digital Touch lets you send a sketch, a tap, or even your heartbeat to other people wearing Apple Watch.
17.58 "I've been wanting to make calls from my wrist since I was five years old," Cook says
17.56 New features for the watch called Glances. Swiping up reveals weather, calendar or music details.
17.55 The Apple Watch is "super-accurate, you don't need to worry about it," says Cook. Talking through the various different watch faces, from traditional to the digital. Or fun, he says, as the animated Mickey Mouse background pops up
17.54 Apple Watch time! Back to Cook.
17.51 Prices start at $1,299. It will go on sale on April 10 - same date as the Samsung Galaxy S6...
17.50 Key each on the keyboard is four times more stable, with a 17 per cent larger surface area. Each key uses a 'butterfly mechanism', moving on from the previous 'diving board' mechanism. Also - no fan. It operates in silence.
17.46 It comes in silver, space grey and "stunning gold". It's the most environmentally-friendly MacBook to date, Schiller adds. Also world's most energy-efficient notebook.
17.39 The new MacBook: 12-inch display with retina display (2304x1440 pixels), is 40 per cent thinner with individual LED lights for backlighting the keyboard.
17.36 And it's available in gold for the first time. As we correctly reported earlier in the day, it's 12-inches. "It's the thinnest display we've ever built into a Mac," says Schiller.
17.33 And it's a new MacBook. "Can you even see it?" quips Cook, referring to the new model's lightness. Phil Schiller says it's the "most extreme and efficient notebook we've ever created".
17.30 ResearchKit will be available next month, Williams concludes. Back to Cook to talk about Macs
17.27
– Stephen Friend, MD, PhD, Apple
17.24 "There's been amazing progress in the treatment for breast cancer," Williams says, as he introduces another specialised app. Here's the full list:
17.21 Collated data on a user's phone can help them to influence their health, Williams says. Diabetes, Asthma and Cardiovascular Disease are also being targetted with new apps, created in collaboration with universities.
17.20 Saying "Ahhh" into the microphone on your iPhone can assess voice tremours for Parkinson's.
17.19 Williams announced ResearchKit - a framework specifically for medical research, "turning iPhone and HealthKit into powerful diagnostic tools."
17.18 Williams is discussing medical research. "Disease symptoms ebb and flow daily, and sometimes hourly," he says.
17.17 Jeff Williams takes to the stage.
17.13 Almost 700,000 places in America will now accept Apple Pay. That's impressive.
17.13 700m iPhones sold, says Cook.
Matt Warman is impressed:
17.12 Tim Cook is back. Over 25m Apple TV units have been sold, priced at $99, he says. Apple is lowering the price to $69. "So if you don't have one yet, now's the time."
17.10 They're playing a new Game of Thrones trailer.
17.08 New product to be launched in April, at cost of $14.99. Tied to Game of Thrones season 5.
17.07 Richard Pleplar, chief executive of HBO takes over the stage. "We love Apple," he says. "We are thrilled to be here this morning to announce our stand-alone streaming service HBO Now, and we couldn't be prouder to announce Apple as our partner at launch."
17.06 Apple TV is offering content from all the main content providers, he adds. "We love HBO. Over the years they have created ground-breaking shows."
17.05 Over 120m visitors during the last quarter, Cook says.
17.04 "We're really proud to have this fantastic home in China. We've opened six stores in the past six weeks alone.
17.03 Tim Cook takes to the stage. "What you just saw in that video was the opening of our latest store in China."
17.02 A video of Apple's new stores and expansion in China is playing.
17.00 And we're off!
16.58 Each to their own, Tim.
16.55 The audience are taking their seats...
16.41 The company's senior vice president of worldwide marketing Phil Schiller is also on the scene in California. Will today's event see Angela Ahrendts, senior vice president of retail and online sales, take to the stage for the first time?
16.31 We'll be adding to our list of Apple Watch specifications and pricing as and when we hear more.
16.25 With just over half an hour to go, tech journalists are milling outside the venue:
16.19 Eddy Cue, Apple's senior vice president of internet software and services, makes a quip about the American clocks going forward in the early hours of March 8...
15.50 One interesting dimension to the Apple Watch debate is that the rest of the smartwatch industry is relying on Apple to propel the category into the mianstream. CCS Insight analyst Ben Wood says:
>> Apple Watch: novelty or necessity?
15.32 iPhone repair business iCracked is claiming that the screen on the Apple Watch will be more robust than that on the iPhone. AJ Forsythe, Founder and CEO of iCracked says:
15.12 Amid all the excitement about the Apple Watch, there are undoubtedly several of flaws. Battery life is expected to be no more than a day, and it doesn't have an always-on display, so wearers will have to wake it up in order to check the time.
Tim Cook also recently revealed that if Apple Watch owners sit still for too long, the Watch will "tap them on the wrist" to remind them to get up and move – that's bound to get annoying.
>> Apple Watch: six things that could drive you round the bend
14.54 Influential apple blogger John Gruber has suggested that the 42mm model of ther Apple Watch (which is generally regarded as the 'men's version') may cost more than the 38mm model (thought of as the 'women's version').
14.35 For many, the big question is, will the Apple Watch be a success? Telegraph Comment Writer Willard Foxton reckons that Apple will dominate the smartwatch market:
14.22 It seems the Watch may not be the only new product to feature in Apple's event this evening. Some reports suggest that Apple is planning to add a 12-inch version of the MacBook Air to its current lineup, which currently consists of 11-inch and 13-inch models.
The new model is believed to be ventilated by four speaker grills positioned between the screen and keyboard, as there is no fan due to its slimline frame, but is expected to sport the same 'tapered' design from top to bottom as the other two models.
14.00 Ever wondered why every teaser image of the Apple Watch is set to 10:09:30? Telegraph City Reporter Denise Roland says this follows in a long tradition of timepiece advertisements displaying a time of around ten past ten:
But the reasons are purely aesthetic. According to executives at watch-makers, setting the hands at ten past ten symmetrically frames the brand name, commonly displayed in the top half of the face. It also has the happy side-effect of resembling a smile.
13.48 Commenting ahead of the Apple Watch announcement, Jeremy Davies, CEO and co-founder of analyst firm CONTEXT, says:
So if I think of the Apple Watch as just that – a watch, albeit with some nice technical features that work with your phone and mean you don’t have to have a fitness tracker – then I can visualise Apple going into bat for wrist space against someone like the Swatch group with $8.9bn in sales and Rolex with about half that.
13.25 One of the big bits of information everyone is watching for tonight is the prices. There are various models but the top-of-the-range Edition is made of gold (well, with 15 per cent silver and 10 per cent copper to harden it up a bit) so likely to be quite spendy – even for Apple.
Based on some rough calculations, Forbes has decided there will be $640 worth of the precious metal in each one , plus all the associated R&D, technology, shipping and marketing costs.
So what will it cost?
Estimates of up to $20,000 have been floating around, as well as suggestions that Apple has put these inflated figures out there on purpose so that it can lowball them tonight and appear more affordable.
Frankly, it's all just speculation. What do you think?
13.06 Whenever a new product is due, the Apple Store website goes down. It's an odd little tradition.
12.50 Over in Cupertino, Apple CEO Tim Cook is already awake and tweeting:
12.45 The Telegraph's Fashion Editor, Lisa Armstrong, was one of the first people to see the Apple Watch, ahead of the unveiling in September 2014. Delivering her verdict on the device, she said:
>> Apple Watch: the fashion verdict
12.30 Potentially one of the most interesting uses of Apple Watch will be the make contactless payments using Apple Pay – which is currently only available in the US but is expected to arrive in the UK later this year . The watch contains an in-built near-field communication (NFC) chip, but it is currently unclear whether wearers will need to use the fingerprint reader on their iPhone to authenticate purchases.
>> Apple Watch: the questions we want answered
12.15 The Apple Watch may be the device that will finally bring wearable computing into the mainstream but, as Wired magazine points out, it is far from the most ambitious. In 1972, the Hamilton Watch Company announced its Pulsar Time Computer – billed as the first digital watch – featuring a light sensor that adjusted the brightness of the LEDs in accordance with the lighting conditions:
12.00 The Telegraph's Assistant Business Editor, Ben Marlow, has described the Watch as Apple's biggest gamble :
11.45 Analysts at Forrester predict that Apple will sell 10 million Watches worldwide by the end of the year. James McQuivey said:
11.30 Many have pointed out that the success of the Apple Watch depends heavily on its apps. Apple has already revealed details about its Activity and Workout apps, which are both fitness apps designed to monitor activity and calories burned, alongside setting targets and pacing during workout sessions.
American Airlines, Instagram and ESPN have also revealed that they are developing their own apps for the Apple Watch, with Instagram's co-founder and chief executive Kevin Symstrom claiming that WatchKit will "make the Instagram experience even more intimate and in the moment”.
>> Apple Watch: the apps we want to see at launch
11.15 Developers from several companies, including BMW, Facebook and United Airlines, have been given secret early access to the Apple Watch in order to test their new apps before launch, according to reports.
But measures to protect secrecy around the hardware are strict: according to reports the companies are sharing rooms inside Apple’s Cupertino campus, no outside materials are allowed to be brought in – not even a pen and paper – and there is no internet access.
11.00 Apple's Watch will be joining a crowded market, with many smartwatch makers already on their second or third edition. Some of these devices excel in battery life, others in usability; some work independently from smartphones while others need to be contantly connected; some are beautiful items intended as objects of desire, while others focus on functionality and affordability.
>> Read: Apple Watch face off: which smartwatch should you buy?
10.45 During the unveiling of the Apple Watch in September 2014, Tim Cook revealed that the 'Sport' version of the device (the entry-level version) will start at $349. No other pricing was announced. However, some industry commentators are speculating that the luxury Apple Watch 'Edition', which is made from 18-carat gold, could cost as much as $10,000 (or £8,000).
Some rumours suggest that Apple has begun installing safes in stores , in which to keep its Apple Watch Editions. The safes are equipped with Apple's patented MagSafe magnetic chargers to recharge demo models.
10.30 Almost a third of European adults say they are intrigued by the idea of so-called wearable technology, and a third of those say the wrist is the best place for it. But Head of Technology, Matt Warman, says Apple still has its work cut out:
>> Read: Apple aims to break new ground with Watch
10.15 The Apple Watch has been in development for some time. The first patents describing a wrist-worn device were filed by Apple in 2011. These included a wristband that harnessed kinetic energy from everyday wrist movements to recharge its battery:
And an electronic wristband featuring a dock section for a media player, such as the 6th generation iPod nano:
>> Read the story of how the Apple Watch was created here
10.00 More than one in 10 Britons is are already planning to buy an Apple Watch, according to survey data released today by Conjure, a company that creates apps for brands. Sam Clark, MD of Conjure, commented:
09.45 The Watch is Apple's first original product since the iPad in 2010, and demand is expected to be high. The company is said to have ordered between five and six million units from its suppliers in Asia to meet initial demand – more or less in line with the iPad, which shifted around 7.5 million units within its first six months.
The Watch comes in two sizes – 38mm and 42mm – and a choice of three models – 'Standard', 'Sport' and 'Edition' – with a variety of straps. It has a sapphire crystal display and a sidewinder, known as a 'digital crown', which can be used to zoom in, scroll and navigate the interface.
Sensors include a heart rate monitor and an actuator that delivers haptic feedback. As well as transmitting iPhone notifications to the wearer's wrist, the Watch will be used to make contactless payments and gain access to cars and hotel rooms, according to Apple CEO Tim Cook.
09.30 Welcome to The Telegraph's live blog of the 'Spring Forward' Apple Watch event, where you can follow all the action as it happens. The event kicks off at 10am PDT (5pm GMT), but before that we'll be rounding up everything we know about the Watch so far.
No comments:
Post a Comment